When tackling this question, I started by
carrying out a series of research into how other film companies distribute
films, but not just the large Hollywood blockbuster companies but also the
smaller companies who use much smaller distribution strategies. For example I
looked at The Hunger Games and What We Did On Our Holiday. From these case
studies I learnt that the distributers used a wide range of distribution tools
to get their film out to their audience, such as trailers, P&A, Facebook,
Instagram, Twitter and a film website.
Our target audience is young adults. We
carefully decided this as we thought they would easily be able to relate to our
main character Winter Jones. She is a vulnerable 18-year-old girl.
After researching and choosing our target audience
our group decided to use similar strategies to attract &
address our audiences:
When tackling this question, I started by
carrying out a series of research into how other film companies distribute
films, but not just the large Hollywood blockbuster companies but also the
smaller companies who use much smaller distribution strategies. For example I
looked at The Hunger Games and What We Did On Our Holiday. From these case
studies I learnt that the distributers used a wide range of distribution tools
to get their film out to their audience, such as trailers, P&A, Facebook,
Instagram, Twitter and a film website.
DISTRIBUTION: MAKING MY TWITTER PAGE
I made a Twitter page to generate advance interest from our target audience and to elicit feedback back from others to help us develop our film. We invited audiences to comment on 10 Years (our movie). Twitter is good for making the followers feel important. Thanks to web 2.0 technology, the web is now interactive and consumers are often producers.
On my Twitter feed I like to update it with photos of the characters and of the film sets and of the progress of the film.
DISTRIBUTION: MAKING THE FACEBOOK PAGE
We made a Facebook page to generate advance interest from our target audience and to elicit feedback back from others to help us develop our film. We invited audiences to comment on 10 Years (our movie). Facebook is good for making the followers feel important. Thanks to web 2.0 technology, the web is now interactive and consumers are often producers.
DISTRIBUTION: MAKING THE INSTAGRAM PAGE
We have also created an Instagram page. Instagram particularly is aimed at sharing photos so it has been especially useful in promoting our film opening.
DISTRIBUTION: FILM WEBSITE
I created a website for our film to address our audience and create buzz before the release. This is a digital form of distribution. Now our fans can feel fully involved in the production of the film.
DISTRIBUTION: FILM POSTER
We created this poster in Photoshop. It is again an example of digital distribution, another way of creating buzz before the realise of the film, also it is a brilliant way of addressing our target audience.
DISTRIBUTION: MERCHANDISE/ LARGE INSTITUTIONS
We looked at The Hollywood Big Six mega
franchises as large institutions, more specifically Disney and the Avengers
Assemble film. Disney being one of the
six Hollywood mega franchise’s it is famous for producing blockbusters with
strong narratives that are often part of a sequel and packed with synergy. Ways of distributing the film
that are happily used by the studio as the money will be recouped via the box
office are DVD’s and other merchandise.
For example Disney's Avengers mug:
This case study inspired me to create a mock up of a mug for our film opening, that reads 10 years... you are next:
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