PLANNING:SHOT LIST

PLANNING: TREATMENT

Film Title : 10 years  

Film title: 10 years

Amberleigh Endora has been been tragically missing for just over 10 years... yet the heartache is still very raw and existing in the lives she made an impact in, with her bedroom untouched and her mother still mourning. PC Luca fully involves himself in the never ending unknown identity of Amberleighs misplacement. Resulting in the loss of his job on the police force because of his inquisitive unanswered questions of the crisis , he still takes it upon himself to discover this enigmatic, unresolved mystery... even if this involves taking it too far. After losing everything (his house, family and dignity) and the harsh reality from an old friend on the force PC Hannaford he still pursues the hunt, wanting a answer. 

Is there anything that makes Amberleigh different and unordinary?

After much persistant research, PC Luca understands that 10 years on Amberleigh Endora is now living an ordinary life of Winter Jones, unknown of her pass and the torturous impact she has left in so many peoples lives. 

After so long, PC Luca realises his obscure obsession of this case may just crush Winters reality and ordinary lifestyle, should she know or should PC Luca finally realise he should allow Winter to pursue living her normal and comprehensive life.

LOCATION RECCE

In todays lesson we searched our school for locations that we could potentially use in our thriller film opening. I took photos of the locations that I thought would work.

Firstly, I looked at the school science labs. We decided we could use the labs so shoot a scene to show the ex police officer doing DNA testing off office hours trying desperately trying to crack the case of the missing girl. 

Secondly, we chose this play area as we thought it would be effective to shoot flashbacks of the young girl. Showing that she lived a completely normal life before she was reported as missing. 

Thirdly, this cornered off door in the sixth form centre we thought would be useful for flashbacks as the red and white tape symbolises a crime scene. 

INITIAL IDEAS

My group and I spent our lesson brain storming our ideas for our film opening. We had previously decided on a stalker/thriller themed opening so we elaborated on these thoughts.

We know have a brief skeleton of our plot. When creating this we soon realised that it would be must easier and much more realistic if our opening was based around a really life event my group and I chose the disappearance of Madeline McCann. We understood that it is a really serious case and of course would adapt it to our own characters and story line but it was a good starting point.

Next my group and I discussed who we wanted to be in it and who out of our family and friends would fit our characters the best.
The out line of our plot is that a young girl who had been missing for years is now being followed by an ex police officer who was previously obsessed with the case.

We next talked about if we had any locations or exciting props between us that would make our opening stand out and we came up with:

• Elizas camper van where the ex police officer lives. That we are going to decorate with newspaper cuttings and photographs. 
• Harvey's little sister, Amberleigh.
• The pub that tammy works. 

THRILLER AUDIENCE RESEARCH

How do brands profile their audiences?
Brands use viewer profiling to distinguish who they are aiming their product. The brands tend to group society for example age groups, gender and hobbies. Today I started making notes on who I think we should be aiming our film opening to. I started by researching by looking at brands that are already on the market and who they aim their product at. 

Firstly I looked at KISS fm:

KISS 100 continues to successfully hit the mark with its young London target audience, reaching more 15-34s than any radio station in London. Every week 1.9 million listeners tune in to the best dance music on offer in London. Rickie, Melvin and Charlie reach 1.5m listeners across the UK and 783,000 listeners in London each week 

KISS is an iconic youth brand, which began life as a pirate station driving the dance and urban revolution. KISS introduced DJ’s like Judge Jules, Danny Rampling, Roger Sanchez, Spoony and Trevor Nelson and never stopped providing that passion, innovation and desire to break new ground, ensuring all the best new artists and DJ’s play their music on KISS with over 40 hours of specialist programming.
KISS showcases Drum & Bass, R&B, Hip Hop, Dance, Garage, Dubstep, Deep House and Nu Disco and are always on the next big sound.  Shortee Blitz and DJ MK, Majestic, DJ EZ, DJ Swerve, DJ Hype, Sinden, WideBoys and DJ Pioneer all represent their music on KISS FM UK and the KISS Fresh channel showcases even more of the hottest and newest tunes with DJs like Ray Fox, Tough Love, DEVoultion etc and the KISSTORY channel provides 24/7 old skool & anthems.


 Secondly I looked at Topshop:

Their product was described as being targeted at 15-30 year old females. Also thought to be 'the latest fashions at affordable prices'. 



Marketing can be defined as: 
‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ 
This is the task facing the marketing manager who must realize a company cannot serve all the customers in a broad market. The customers are too numerous and diverse in their buying requirements. Instead marketing managers can become market focused by identifying their target market, anticipating their needs and fine tuning products and marketing programs to successfully meet their needs. The Arcadia Groups Ltd is the UK’s largest clothing retailer, with over 2000 outlets. The group comprises seven brand names – namely Topshop, Topman, Evans, Wallis, Miss Selfridge, Dorothy Perkins and Burton. Each brand targets distinct market segments and many of them operate within leading positions in their respective markets. 

For this exercise we will look closely at the Topshop brand and its focus on the target market: 

Ø 15 – 30 Year old females 
Ø Who like pubbing, clubbing and have a sense of fun 
Ø Driven by a need to be fashionable and trendy 
Ø Like all trend setting magazines 
Ø Should remain loyal customers if the retailer maintains a reputation for being fashionable 

After some further research about finding a target audience I found that these are some of the main points of finding your audience for your band:

• Look at the age and gender of the people who would use your product ( take a survey).
• Find out your consumers income levels, this will make it easier to price your product.
• Notice the status of your target audience ( family,single,children). 

BRAIN STORMING

In Fridays lesson my group and I watched some of the previous years film openings and discussed what we thought was effective, for example, camera angles, sound, miss-en-scene and editing strategies.

Next my group and I went on to brain storm what genre we wanted to do for our film opening and we managed to narrow it down to a stalker/thriller film opening as we really enjoyed how in examples we had watched had used up beat sounds and creepy settings to create a thriller opening.

Furthermore as a group we decided that we wanted to use a fish eye lens in our opening; this involved us to do a lot of thinking to see how we could combine it it into the theme that we wanted to produce. I had the idea that the fish eye lens could represent that a  character is mentally not thinking straight and that as an audience you should be looking through that characters eyes.  

LES BLEUS DE RAMVILLE

I have watched and analysed the opening of Les Bleus de Ramville as research for the film opening that we are going to make. 

In this opening shot, as the audience we experience what it is like to be in the locker room before a game.  It is a mid-shot that dose not show the players face almost creating tension and expressing the pressure that the players have before each game. Finally gives the audience the feeling that they are a fly on the wall in the pre game process making them feel involved. 

 This is a low-shot again still not showing the players face to create  further suspense. Again making the audience feel as tho they are involved with the preparation for the game as they are witnessing even such a simple job as putting on their shoes.  Also the lighting gives a misty feel to it creating the feel of pre match intensity. 

This is a birds eye view angled shot/ high angled shot. The way that the shapes move on the page show the plan and the tactics of the game and it proves to us that although you have to physically prepare for a game you also have to mentally prepare.  The way this sequence has been created was through istop motion (onion cutting)  and I have had previous experience with the method if I were to use it for my final film. 

This is a low angle shot looking up to the middle of the players pre game huddle. This allows the audience to feel as tho they are in the middle of the action for the first time. The lighting is also dark creating shadows under the players faces making the pre game chat feel extremely serious.