THRILLER AUDIENCE RESEARCH

How do brands profile their audiences?
Brands use viewer profiling to distinguish who they are aiming their product. The brands tend to group society for example age groups, gender and hobbies. Today I started making notes on who I think we should be aiming our film opening to. I started by researching by looking at brands that are already on the market and who they aim their product at. 

Firstly I looked at KISS fm:

KISS 100 continues to successfully hit the mark with its young London target audience, reaching more 15-34s than any radio station in London. Every week 1.9 million listeners tune in to the best dance music on offer in London. Rickie, Melvin and Charlie reach 1.5m listeners across the UK and 783,000 listeners in London each week 

KISS is an iconic youth brand, which began life as a pirate station driving the dance and urban revolution. KISS introduced DJ’s like Judge Jules, Danny Rampling, Roger Sanchez, Spoony and Trevor Nelson and never stopped providing that passion, innovation and desire to break new ground, ensuring all the best new artists and DJ’s play their music on KISS with over 40 hours of specialist programming.
KISS showcases Drum & Bass, R&B, Hip Hop, Dance, Garage, Dubstep, Deep House and Nu Disco and are always on the next big sound.  Shortee Blitz and DJ MK, Majestic, DJ EZ, DJ Swerve, DJ Hype, Sinden, WideBoys and DJ Pioneer all represent their music on KISS FM UK and the KISS Fresh channel showcases even more of the hottest and newest tunes with DJs like Ray Fox, Tough Love, DEVoultion etc and the KISSTORY channel provides 24/7 old skool & anthems.


 Secondly I looked at Topshop:

Their product was described as being targeted at 15-30 year old females. Also thought to be 'the latest fashions at affordable prices'. 



Marketing can be defined as: 
‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably.’ 
This is the task facing the marketing manager who must realize a company cannot serve all the customers in a broad market. The customers are too numerous and diverse in their buying requirements. Instead marketing managers can become market focused by identifying their target market, anticipating their needs and fine tuning products and marketing programs to successfully meet their needs. The Arcadia Groups Ltd is the UK’s largest clothing retailer, with over 2000 outlets. The group comprises seven brand names – namely Topshop, Topman, Evans, Wallis, Miss Selfridge, Dorothy Perkins and Burton. Each brand targets distinct market segments and many of them operate within leading positions in their respective markets. 

For this exercise we will look closely at the Topshop brand and its focus on the target market: 

Ø 15 – 30 Year old females 
Ø Who like pubbing, clubbing and have a sense of fun 
Ø Driven by a need to be fashionable and trendy 
Ø Like all trend setting magazines 
Ø Should remain loyal customers if the retailer maintains a reputation for being fashionable 

After some further research about finding a target audience I found that these are some of the main points of finding your audience for your band:

• Look at the age and gender of the people who would use your product ( take a survey).
• Find out your consumers income levels, this will make it easier to price your product.
• Notice the status of your target audience ( family,single,children).