DISTRIBUTION: PRIDE

We investigated how the film 'Pride' was attracting their audiences. 

• I started by browsing the official film website, http://www.pridemovie.co.uk The website included a live twitter feed that would tweet regularly important and exciting information about the film to get the audiences exited for the release and give them the opportunity to follow the film.
• The website also included a sound bite of the leading actor Andrew Scott advising people to rush and get their tickets as there is only one week left. By the audiences hearing it from Andrew Scott will create buzz for the film as it shows that the actors are getting involved with spreading the word of the film.
• The LGSM and starts of the film marched with a live band to Odeon Cinema in Camden on Tuesday 2nd September for the Premiere of the film. This created buzz as it is nothing like any other film has done so it makes it original and exciting. They then posted photos and footage of the march on the Pride website to excite fans and persuade them to go and see the film. 
• Backstage footage from the premire was posted on the website so fans and watch it and be inspired to go and see the film.